BOOF.

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Independent editorial · Propinquity Exercise Nº3 · No affiliation — their marks are theirs

21+ · Legal jurisdictions only · Every lot ships with its COA
BOOF.

The floor · the capsule

The Party Hoodie

1992 · The Cool Alternative

The Party Hoodie

The run's pink, worn head to toe — simple logo at the chest, and the back says what the cover story said: or, the year the party grew up.

$96 · Hoodie · placeholder mockup, designs incoming
numbered run · the partner's run · concept

A concept, for now. This piece drops with the capsule; nothing is for sale on it until then.

A placeholder that says so: the house's real designs are on their way, and until they land, the desk drew the stand-in — flat-lay, the wordmark's own pink, nothing pretending to be a photograph.

The front keeps it to the simple logo at the chest. The back borrows the only line worthy of a back print: the cover story's subtitle, set clean under the year. Merch as a citation — the essay you can wear.

When the house's files arrive, these plates step aside file-for-file — the render seam swaps art without touching the page. Concept until their word; nothing here transacts.

Concept checkout — the order lands as a real row, size included; payment stays unbuilt on purpose · The Standards →

More from this capsule

The floor →
The Cover Hoodie
SOON

1992 · The Cool Alternative

The Cover Hoodie

The cover colorway — the year in puff yellow on night black, Memphis triangle behind it. Connection, not excess; warmth included.

$92

drops with the capsule

The Blueberry Tee
SOON

1992 · The Cool Alternative

The Blueberry Tee

Powder blue straight off the Blueberry OG can — the calmest object the loudest year ever made.

$40

drops with the capsule

The Lemonade Crewneck
SOON

1992 · The Cool Alternative

The Lemonade Crewneck

Strawberry Lemonade's cream and pink, worn instead of poured.

$76

drops with the capsule